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Brand
Lacoste
Project"Play with Icons" Ad Campaign
Venus Williams holding a tennis ball wearing a dark athletic outfit against a white pleated backdrop.

Lacoste "Play with Icons" Ad Campaign 2025

Associated creatives

Tyler Mitchell
Tyler MitchellPhotographer
Venus Williams
Venus WilliamsModels
Novak Djokovic
Novak DjokovicModels
Adèle Exarchopoulos
Adèle ExarchopoulosModels
Pierre Niney
Pierre NineyModels
and Wang Yibo
and Wang YiboModels
Imruh Asha
Imruh AshaStylist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

venus williamstennis player venus williamswoman holding tennis ballwoman in dark athletic weartennis balldark athletic outfit

Description

This portrait from the Lacoste Play with Icons ad campaign features tennis icon Venus Williams photographed by Tyler Mitchell. She stands centrally against a clean white floor and soft pleated white curtain backdrop, wearing a dark athletic one-piece garment. Her long, dark textured hair cascades down her shoulders while she holds a single yellow tennis ball in one hand. The composition is styled by Imruh Asha with set design by Poppy Bartlett, creating a clean commercial aesthetic with studio lighting and polished finishes.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Chocolate (100%)

Background

White Seamless

Context

Advertising Campaign