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BrandLacoste
Project"Play with Icons" Ad Campaign
Novak Djokovic wearing white polo and trousers wrapped in a large gold mesh net on blue background

Lacoste "Play with Icons" Ad Campaign 2025

Associated creatives

Tyler Mitchell
Tyler MitchellPhotographer
Venus Williams
Venus WilliamsModels
Novak Djokovic
Novak DjokovicModels
Adèle Exarchopoulos
Adèle ExarchopoulosModels
Pierre Niney
Pierre NineyModels
and Wang Yibo
and Wang YiboModels
Imruh Asha
Imruh AshaStylist
Poppy Bartlett
Poppy BartlettSet Designer

Tags

Novak DjokovicNovak Djokovic standingman wearing polo shirtwhite polo shirtwhite trousersgold mesh netmetallic gold net

Description

Novak Djokovic is photographed by Tyler Mitchell for the Lacoste Play with Icons ad campaign. He stands against a clean blue background wearing an off-white polo shirt, trousers, and white sneakers, draped dramatically in a large metallic gold tennis net styled by Imruh Asha. The lighting is soft and even, highlighting the clean textures of the garments and the reflective surface of the metallic net. The portrait blends athletic prestige with conceptual art direction, capturing a poised expression.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Off-White (50%)
Gold (50%)

Background

White Seamless

Context

Advertising Campaign