
Special New Zealand, Creative Agency, Auckland
About
A large red, black, and white promotional billboard for KFC Gravy Train is mounted on a dark station wall, featuring stylized illustrations of Colonel Sanders and a train. Three unidentified people stand in the foreground facing the display, viewed from behind in a candid street-level shot. A transit route map in a lighted frame is partially visible in the left foreground, adding depth to the composition. The lighting is ambient and low-key, highlighting the vibrant graphics of the outdoor advertising campaign in Auckland.
Keywords
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Techniques
Industries
Background
Carpark
Context
Out of Home (OOH)