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BrandKelfred Optical
ProjectBrand Identity
A large black and white advertising billboard mounted on a corrugated metal fence displays Kelfred Optical brand identity.

Kelfred Optical Brand Identity 2024

Associated creatives

Bon Temps
Bon TempsGraphic Design

Tags

advertising billboardbillboardkelfred optical billboardsunglasses graphicbrand identity billboard

Description

A large outdoor advertising billboard mounted on a grey corrugated metal fence displays the brand identity for Kelfred Optical. The tripartite layout features an orange and grey gradient panel on the left with company text, a central dark panel showcasing sunglasses, and an off-white panel on the right repeating the corporate profile. The monochrome urban street environment features a concrete curb and two bollards in the foreground. Bon Temps created the graphic design for the Kelfred Optical brand identity project.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Eyewear

Color

Jet Black (50%)
Burnt Orange (30%)
Off-White (20%)

Background

Street

Context

Out of Home (OOH)