BrandKelfred Optical
ProjectBrand Identity

Kelfred Optical Brand Identity 2024
Associated creatives
Tags
Description
This graphic design piece presents the brand identity for Kelfred Optical, created by Bon Temps. The composition displays bold sans-serif typography on a solid grey background, rendered as vector artwork with visible anchor points and construction circles over specific letterforms. The stark contrast between the grey letters and black highlighted curves highlights the precision of the typography and layout design process.
Style
Artistic, Horizontal, Clean, Minimalist, Graphic
Techniques
Typography, Vector
Color
Medium Grey (80%)
Jet Black (20%)
Background
Solid Colour
Context
Brand Film / Corporate Video