Kelfred Optical: Brand Identity
Brand
Date
Jan 2024
Description
Kelfred Optical commissioned Bon Temps to develop a comprehensive brand identity that leans into a minimalist and technical aesthetic. The project encompasses a suite of assets including digital display advertising, environmental outdoor signage, and corporate collateral, all unified by a strict information hierarchy and high-contrast typography. Throughout the campaign, the design language utilizes a monochrome palette punctuated by vibrant orange gradients. The visual system frequently integrates vector-based graphics and 3D render/CGI elements to emphasize precision, showcasing wireframe structures and technical grid marks to underscore the brand's manufacturing background in eyewear.
Style
Horizontal, Clean, Commercial
Techniques
Typography
Industries
Color
Jet Black
Associated creatives
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