Kelfred Optical

Jan 2024

Kelfred Optical commissioned Bon Temps to develop a comprehensive brand identity system rooted in minimalist, corporate aesthetics. The project encompasses a wide range of collateral, from digital display advertising and 3D product renders to environmental outdoor billboards and physical packaging, including branded shopping bags and sample boxes. The identity leans into a high-contrast palette of grey, black, and vibrant orange. The design language is defined by precise typography, technical grid systems, and structured information hierarchy. Throughout the project, Bon Temps incorporates vector-based graphic elements and 3D render / CGI techniques to underscore the brand's focus on manufacturing precision and modern optical design.

Horizontal, Clean, Commercial

Typography

Eyewear