Kelfred Optical commissioned Bon Temps to develop a comprehensive brand identity that leans into a minimalist and technical aesthetic. The project encompasses a suite of assets including digital display advertising, environmental outdoor signage, and corporate collateral, all unified by a strict information hierarchy and high-contrast typography.
Throughout the campaign, the design language utilizes a monochrome palette punctuated by vibrant orange gradients. The visual system frequently integrates vector-based graphics and 3D render/CGI elements to emphasize precision, showcasing wireframe structures and technical grid marks to underscore the brand's manufacturing background in eyewear.
