Gucci Gucci Beauty and the Bag 2026 Campaign 2026

Description

This vertical portrait features model Kate Moss as part of the Gucci Beauty and the Bag 2026 campaign. Photographed by Mert Alas and Marcus Piggott, with fashion styling by Dogi Nesanir and hair by Cyndia Harvey, Moss is captured holding a black leather Gucci handbag featuring the signature red and green Web stripe. The lighting is low-key, casting deep shadows against a dark, minimal background while highlighting the metallic hardware of the bag. The campaign creative direction is led by Demna, with makeup by Sam Visser and set design by David White.

Style

Vertical, Commercial, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

Advertising Campaign