ProjectFall 2024 Ad Campaign

Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black and white portrait features model Kirsten Owen for the Juun.J Fall 2024 ad campaign, photographed by Hong Janghyun. The subject wears an exaggerated, heavily structured denim jacket with broad shoulders layered over a fitted dark corset, creating a striking silhouette. Her long blonde hair with bangs falls loosely around her face as she leans forward with hands tucked into her pockets. The minimalist studio setup features a seamless white background, accented by subtle brand text on the jacket. The image reflects clean, high-contrast art direction.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Designer Fashion
Color
Jet Black (60%)
Charcoal (40%)
Background
White Seamless
Context
Advertising Campaign

