BrandJuun.J
ProjectFall 2024 Ad Campaign
Juun.J Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Kirsten Owen models a voluminous faux fur coat in this striking monochrome portrait for the Juun.J Fall 2024 Ad Campaign. Photographed by Hong Janghyun with hair by Shon and makeup by Michael Anthony, the image features dramatic lighting that accentuates the rich textures of the outerwear. The subject is partially obscured by the lush fabric, creating an intimate yet imposing visual presence against a neutral studio backdrop. This campaign image showcases expert art direction and styling under creative director Jung Wook Jun.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Background
Grey Seamless
Context
Advertising Campaign