Juun.J Fall 2024 Ad Campaign 2024

Description

This black and white fashion campaign image for Juun.J Fall 2024 features model Kirsten Owen wearing an oversized black coat and dark trousers against a plain white background. Photographed by Hong Janghyun with creative direction by Jung Wook Jun, hair by Shon, and makeup by Michael Anthony, the portrait captures a minimalist aesthetic with strong structural lines. The composition centers on the model, whose hair falls across her face in a candid, unposed expression. The stark lighting and monochrome grading emphasize the garment's heavy texture and sculptural silhouette.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign