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  • ·Juun.J Fall 2024 advertising campaign portrait with Kirsten Owen
ProjectFall 2024 Ad Campaign
Kirsten Owen in a black leather jacket with structured shoulders against a neutral grey studio background for Juun.J Fall 2024 campaign.

Fall 2024 Ad Campaign 2024

Associated creatives

Jung Wook Jun
Jung Wook JunJuun.J Creative Director
Hong Janghyun
Hong JanghyunPhotographer
Kirsten Owen
Kirsten OwenModel
Shon
ShonHair
Michael Anthony
Michael AnthonyMakeup
Lee Kyung Kim
Lee Kyung KimCasting Director

Tags

kirsten owenkirsten owen portraitwoman in black leather jacketblack leather jacketleather jacketstructured shoulders jacket

Description

This black and white portrait features model Kirsten Owen wearing a heavily structured black leather jacket with prominent shoulders for the Juun.J Fall 2024 advertising campaign. Photographed by Hong Janghyun, the image employs stark lighting and a neutral studio backdrop to emphasize the bold sculptural silhouettes of the fashion design. The composition is a vertical crop focusing tightly on the subject's serious expression and sleekly styled hair. The brand logo is centrally positioned on the jacket lapel. The overall aesthetic is minimalist, sharp, and editorial.

Style

Documentary, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign