BrandJuun.J
ProjectFall 2024 Ad Campaign
Juun.J Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black and white portrait for the Juun.J Fall 2024 ad campaign features model Kirsten Owen posing dynamically against a seamless white background. She wears a strapless, voluminous textured mini dress paired with sleek black ankle boots. The lighting is bright and high-contrast, emphasizing the sculptural silhouette of the dress and the model's pose. The campaign was photographed by Hong Janghyun, with creative direction by Jung Wook Jun, hair by Shon, makeup by Michael Anthony, and casting by Lee Kyung Kim.
Style
Vertical, Commercial, Monochrome
Techniques
High-key
Industries
Designer Fashion
Color
Jet Black (50%)
Charcoal (50%)
Background
White Seamless
Context
Advertising Campaign