Jesse Rieser, Photographer, New York

Description

A massive hot air balloon emblazoned with the Visa logo rests on its side across an asphalt parking lot under an open, pale sky. The balloon's fabric is divided into yellow, white, and deep blue sections, showing natural creasing where it deflates against the ground. A single person walks past the base of the giant fabric structure, providing a sense of scale. Parked vehicles and tents are visible in the background along the edge of the lot. The capture has a warm, natural lighting style with soft atmospheric tones.

Style

Editorial, Horizontal, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Banking

Color

Background

Carpark

Context

Advertising Campaign, Editorial