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BrandJean Paul Gaultier
Project'BELLE et BEAU Perfume' 2025 Ad Campaign
Shirtless man wrapped in translucent blue fabric holding a perfume bottle underwater in an editorial campaign image

Jean Paul Gaultier 'BELLE et BEAU Perfume' 2025 Ad Campaign 2025

Associated creatives

Florence Tétier
Florence TétierJean Paul Gaultier Creative Director
Elizaveta Porodina
Elizaveta PorodinaPhotographer
Alva Claire and Noah Luis Brown
Alva Claire and Noah Luis BrownModels
Georgia Pendlebury
Georgia PendleburyStylist
Olivier Noraz
Olivier NorazHair
Valentina Li
Valentina LiMakeup
Eri Narita
Eri NaritaManicurist
Emilia Margulies
Emilia MarguliesSet Designer

Tags

shirtless man holding perfume bottleshirtless manperfume bottleman holding perfume bottleblue perfume bottletranslucent blue fabricman in blue fabric

Description

This commercial image for the Jean Paul Gaultier Belle et Beau 2025 ad campaign was photographed by Elizaveta Porodina with creative direction by Florence Tétier. The scene features model Noah Luis Brown submerged or draped in fluid, translucent blue fabric within an aquatic environment styled by Emilia Margulies. He holds a distinctive blue perfume bottle with a golden cap. The cool-toned lighting, soft color grading, and ethereal underwater atmosphere emphasize the surreal and sensual aesthetic of the fragrance launch.

Style

Horizontal, Cinematic, Cool, Gritty

Techniques

Underwater

Industries

Fragrance

Color

Cobalt (50%)
Powder Blue (50%)

Background

Ocean

Context

Advertising Campaign