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Project'BELLE et BEAU Perfume' 2025 Ad Campaign
Model holding a torso-shaped perfume bottle amidst colorful floral displays in an ad campaign by Elizaveta Porodina for Jean Paul Gaultier

'BELLE et BEAU Perfume' 2025 Ad Campaign 2025

Associated creatives

Florence Tétier
Florence TétierJean Paul Gaultier Creative Director
Elizaveta Porodina
Elizaveta PorodinaPhotographer
Alva Claire and Noah Luis Brown
Alva Claire and Noah Luis BrownModels
Georgia Pendlebury
Georgia PendleburyStylist
Olivier Noraz
Olivier NorazHair
Valentina Li
Valentina LiMakeup
Eri Narita
Eri NaritaManicurist
Emilia Margulies
Emilia MarguliesSet Designer

Tags

woman holding perfume bottlewoman holding perfumeperfume bottletorso perfume bottlewoman in white topwoman with long dark hairmodel posing

Description

Jean Paul Gaultier BELLE et BEAU perfume ad campaign photographed by Elizaveta Porodina with creative direction by Florence Tétier. The vertical portrait features a model holding a stylized torso perfume bottle amidst a vibrant, surreal arrangement of colorful artificial flora and flowers. The lighting is soft and dreamlike, complementing the whimsical, artistic aesthetic. Set design by Emilia Margulies, styling by Georgia Pendlebury, hair by Olivier Noraz, makeup by Valentina Li, and manicures by Eri Narita.

Style

Artistic, Vertical, Cinematic, Warm

Industries

Fragrance

Color

Cream (50%)
Crimson (50%)

Background

Set-dressed

Context

Advertising Campaign