Jean Paul Gaultier 'BELLE et BEAU Perfume' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This commercial campaign image for Jean Paul Gaultier's BELLE et BEAU fragrance was photographed by Elizaveta Porodina with creative direction by Florence Tétier. The scene features model Noah Luis Brown posed amidst a surreal, dreamlike set designed by Emilia Margulies, complete with cascading pastel fabric flowers and scattered petals. The shirtless male model holds a sculptural blue glass perfume bottle while wearing light trousers. Styled by Georgia Pendlebury, the composition is enhanced by hair from Olivier Noraz, makeup by Valentina Li, and manicures by Eri Narita, creating an ethereal and highly art-directed visual narrative.
Style
Horizontal, Commercial, Moody, Warm
Industries
Fragrance
Color
Sky Blue (50%)
Pure White (50%)
Background
Set-dressed
Context
Advertising Campaign