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BrandJean Paul Gaultier
Project'BELLE et BEAU Perfume' 2025 Ad Campaign
Shirtless male model posing amidst botanical green foliage and floral elements holding a perfume bottle for Jean Paul Gaultier

Jean Paul Gaultier 'BELLE et BEAU Perfume' 2025 Ad Campaign 2025

Associated creatives

Florence Tétier
Florence TétierJean Paul Gaultier Creative Director
Elizaveta Porodina
Elizaveta PorodinaPhotographer
Alva Claire and Noah Luis Brown
Alva Claire and Noah Luis BrownModels
Georgia Pendlebury
Georgia PendleburyStylist
Olivier Noraz
Olivier NorazHair
Valentina Li
Valentina LiMakeup
Eri Narita
Eri NaritaManicurist
Emilia Margulies
Emilia MarguliesSet Designer

Tags

shirtless male modelmale modelshirtless modelperfume bottlebotanical foliagefloral arrangements

Description

This vertical campaign image for Jean Paul Gaultier's BELLE et BEAU Perfume ad campaign features a shirtless male model in a dynamic, sculptural pose. He is surrounded by an elaborate set design of lush green foliage, botanical elements, and vibrant floral arrangements. The lighting creates a luminous, highly polished finish across his skin, while the overall composition incorporates rich textures and saturated jewel tones. Photographed by Elizaveta Porodina with set design by Emilia Margulies, the imagery highlights a surreal, botanical aesthetic.

Style

Artistic, Vertical, Saturated, Organic

Industries

Fragrance

Color

Forest Green (50%)
Powder Blue (50%)

Background

Organic Pattern

Context

Advertising Campaign