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BrandJean Paul Gaultier
Project'BELLE et BEAU Perfume' 2025 Ad Campaign
Model Alva Claire cradles a Jean Paul Gaultier perfume bottle amidst soft pink floral petals and draped fabric.

Jean Paul Gaultier 'BELLE et BEAU Perfume' 2025 Ad Campaign 2025

Associated creatives

Florence Tétier
Florence TétierJean Paul Gaultier Creative Director
Elizaveta Porodina
Elizaveta PorodinaPhotographer
Alva Claire and Noah Luis Brown
Alva Claire and Noah Luis BrownModels
Georgia Pendlebury
Georgia PendleburyStylist
Olivier Noraz
Olivier NorazHair
Valentina Li
Valentina LiMakeup
Eri Narita
Eri NaritaManicurist
Emilia Margulies
Emilia MarguliesSet Designer

Tags

woman in corset holding perfume bottlewoman holding perfume bottleperfume bottlecorset topwoman with long dark hairmodel Alva Claire

Description

This striking commercial image from the 2025 Belle et Beau perfume campaign for Jean Paul Gaultier was captured by photographer Elizaveta Porodina. Model Alva Claire is featured reclining gracefully amid cascading soft pink floral petals and draped fabric textures. She wears a delicate corset-style top while cradling a distinctive Jean Paul Gaultier fragrance bottle adorned with floral details. The composition is suffused with warm, dreamlike lighting and romantic pastel tones. Set design by Emilia Margulies creates an immersive, blossom-filled environment that accentuates the fragrance's sensory theme.

Style

Vertical, Commercial, Pastel, Warm

Techniques

Soft Light

Industries

Fragrance

Color

Beige (50%)
Blush (50%)

Background

Set-dressed

Context

Advertising Campaign