Jacquemus "Going Bananas for Jon" Ad Campaign 2025

Description

Model Jon Gries waves enthusiastically while riding a yellow lawnmower that pulls a trailer piled high with fresh bananas across a lush green landscape. He wears a cream-coloured button-down shirt over a white tank top, dark trousers, and a baseball cap under bright natural daylight. The playful outdoor composition captures a surreal moment with vibrant yellow hues contrasting against the surrounding greenery. This campaign image was created for Jacquemus under the creative direction of Simon Porte Jacquemus, photographed by Andrew Jacobs with styling by Jay Massacret.

Style

Editorial, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Park

Context

Advertising Campaign