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Jon Gries seated on a green park bench holding an ice cream cone for Jacquemus

Jacquemus "Going Bananas for Jon" Ad Campaign 2025

Associated creatives

Tags

Description

An advertising campaign image created by Jacquemus for the project Going Bananas for Jon. The shot features actor Jon Gries seated on a green park bench outdoors, wearing a cream suit jacket, matching trousers, a light blue striped shirt, a white cap, and white sneakers with red socks. He holds an ice cream cone in his right hand while looking toward the camera with a relaxed expression. The scene is set on a grassy hill next to a mature tree trunk with a distant view under an overcast sky. The work was styled by Jay Massacret and photographed by Andrew Jacobs, with video direction by Yoann and Marco under creative direction by Simon Porte Jacquemus.

Style

Editorial, Vertical, Earthy, 1970s

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Cream (50%)
Crimson (10%)
Navy (20%)

Background

Park

Context

Advertising Campaign