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BrandJacquemus
Project"Going Bananas for Jon" Ad Campaign
Jon Gries in a navy suit holding a white sign reading I LOVE BANANAS on a grassy hill for Jacquemus

Jacquemus "Going Bananas for Jon" Ad Campaign 2025

Associated creatives

Simon Porte Jacquemus
Simon Porte JacquemusJacquemus Creative Director
Andrew Jacobs
Andrew JacobsPhotographer
Yoann & Marco
Yoann & MarcoVideographer
Jon Gries
Jon GriesModel
Jay Massacret
Jay MassacretStylist

Tags

jon griesjon gries modelman in navy suitnavy suitman holding signman standing on grass

Description

An outdoor portrait features model Jon Gries standing on a grassy hillside under an overcast sky for the Jacquemus ad campaign titled Going Bananas for Jon. He wears a dark navy suit jacket, matching trousers, a white shirt, a light-striped tie, and white shoes, complemented by tinted sunglasses. With a neutral expression, he holds up a white poster board displaying handwritten black text that reads I LOVE BANANAS. The lower edge of the image features the Jacquemus brand name in crisp white lettering. Photographed by Andrew Jacobs with styling by Jay Massacret.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Navy (70%)
Pure White (30%)

Background

Park

Context

Advertising Campaign