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BrandJacquemus
Project"Going Bananas for Jon" Ad Campaign
Jon Gries in dark sunglasses holding a cocktail, seated on a striped yellow lounger on sand for Jacquemus

Jacquemus "Going Bananas for Jon" Ad Campaign 2025

Associated creatives

Simon Porte Jacquemus
Simon Porte JacquemusJacquemus Creative Director
Andrew Jacobs
Andrew JacobsPhotographer
Yoann & Marco
Yoann & MarcoVideographer
Jon Gries
Jon GriesModel
Jay Massacret
Jay MassacretStylist

Tags

jon griesjon gries seatedjon gries portraitman in sunglassesman in dark blazerman holding cocktailzebra patterned tote bagzebra bagtote bagyellow and white loungerdeck chair

Description

This advertising campaign image for Jacquemus titled Going Bananas for Jon features actor Jon Gries lounging on a yellow and white striped deck chair set on a sandy beach. Photographed by Andrew Jacobs with styling by Jay Massacret, Gries wears a dark blazer and sunglasses while holding a tropical cocktail in one hand and gesturing with the other. A zebra-patterned tote bag rests on the sand beside the lounger. The scene is lit with natural sunlight, capturing a relaxed resort atmosphere against a backdrop of rolling green hills.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Golden Yellow (30%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign