Panoply, CGI Artist,

Description

An outdoor billboard advertisement for In The Arena Serena Williams is mounted on a weathered brick wall exterior. The large rectangular display features bold typography reading In The Arena Serena Williams, accompanied by presented by Morgan Stanley branding and a stream now call to action. On the right side of the billboard, a dynamic CGI figure stands triumphantly on a pedestal against a dark stadium background. The physical installation is lit from above by metal fixtures, with graffiti faintly visible on the brick wall to the right of the frame. This CGI artwork was created by Panoply.

Style

Horizontal, Commercial, Clean

Techniques

3D render / CGI

Industries

Streaming Platforms

Color

Background

Residential Building

Context

Out of Home (OOH)