HumanForest Brand Identity 2020

Description

This image for the HumanForest brand identity project features a person viewed from behind, wearing a dark green bicycle helmet with the brand name printed clearly on the back. The individual wears a blue denim jacket over dark, shoulder-length wavy hair. The background consists of a blurred urban street scene with brick buildings under natural daylight. The composition utilizes a shallow depth of field, keeping the subject in sharp focus while softening the city architecture in the distance.

Style

Lifestyle, Horizontal, Clean

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Color

Background

Street

Context

Advertising Campaign