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Person riding a dark green electric bicycle wearing grey jeans and black boots against an urban backdrop

HumanForest Brand Identity 2020

Associated creatives

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Description

A person is captured riding a dark green electric bicycle as part of the HumanForest brand identity project. The rider wears grey denim jeans, black boots, and a dark jacket while resting a foot on the pedal. The bicycle features a front basket, white-rimmed wheels, and custom graphic decals along the frame. The scene is set on a paved urban ground with stone tiles, captured in natural daylight with crisp focus.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Forest Green (50%)
Charcoal (30%)
Jet Black (20%)

Background

Street

Context

Advertising Campaign