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BrandHumanForest
ProjectBrand Identity
A large green HumanForest e-bike billboard advertisement mounted on an underground station wall with a motion-blurred train.

HumanForest Brand Identity 2020

Associated creatives

Studio South
Studio SouthGraphic Design
Parallel Teeth
Parallel TeethMotion
New Territory
New TerritoryWeb Development

Tags

billboard advertisementbillboardadvertisementgreen billboardoutdoor advertising

Description

An outdoor advertising campaign for HumanForest displayed on a curved green billboard inside a London underground station. The billboard features bold typography reading Londons first truly green e-bike service alongside graphic white illustrations of trees and bicycle wheels. A subway train passes on the tracks in the foreground, captured with a motion blur that streaks horizontal red lights across the frame. The curved station architecture features clean white panels and the iconic roundel sign.

Style

Horizontal, Commercial

Industries

Electric / EV

Color

Forest Green (70%)
Pure White (30%)

Background

Transport Hub

Context

Out of Home (OOH)