HumanForest Brand Identity 2020

About

An outdoor advertising campaign for HumanForest displayed on a curved green billboard inside a London underground station. The billboard features bold typography reading Londons first truly green e-bike service alongside graphic white illustrations of trees and bicycle wheels. A subway train passes on the tracks in the foreground, captured with a motion blur that streaks horizontal red lights across the frame. The curved station architecture features clean white panels and the iconic roundel sign.