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  • ·HUGO W25 Denim On Denim Campaign by Clara Balzary
Brand
HUGO
ProjectW25 Denim On Denim
Four models posing together in denim jeans, jackets, and knit cardigans against a bright white studio backdrop.

HUGO W25 Denim On Denim 2025

Associated creatives

Clara Balzary
Clara BalzaryPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Milan London
Milan LondonArt Director
Stephan Dimu
Stephan DimuArt Director
Egon Crivillers
Egon CrivillersHair Stylist
Paco Garrigues
Paco GarriguesMakeup Artist
Daniela Echeverri
Daniela EcheverriProducer
Colin Jones
Colin JonesModel
Indira Scott
Indira ScottModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

four models posinggroup of modelshugo denim on denimlight blue chore jacketblue jacketolive green cardigangreen cardigancropped white knit cardiganwhite cardiganblack zip topblue denim jeanswide leg jeans

Description

Photographed by Clara Balzary for the HUGO W25 Denim On Denim campaign, four models pose closely together against a white studio background. The styling by Gro Curtis features relaxed denim jeans paired with layered casual pieces, including an olive green textured cardigan, a zip-up black top, a cropped white knit, and a light blue workwear-style jacket with a contrasting dark collar. Art directed by Milan London and Stephan Dimu, the group composition highlights effortless modern streetwear and contemporary tailoring under soft studio lighting.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Sky Blue (30%)
Olive (20%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign