HUGO W25 Denim On Denim 2025

About

This image is part of the HUGO W25 Denim On Denim project, photographed by Clara Balzary with fashion styling by Gro Curtis. A male model is seated on a patchwork denim sofa, wearing a complete denim outfit including a matching denim jacket and jeans. The art direction was led by Milan London and Stephan Dimu, with hair by Egon Crivillers and makeup by Paco Garrigues. The scene is set against a plain background with clean lighting that highlights the texture of the garments and the custom sofa upholstery.