HUGO W25 Denim On Denim 2025

About

This image from the HUGO W25 Denim On Denim project was photographed by Clara Balzary with fashion styling by Gro Curtis and art direction by Milan London and Stephan Dimu. Hair styling was provided by Egon Crivillers and makeup by Paco Garrigues, with production managed by Daniela Echeverri. The campaign features models Colin Jones, Indira Scott, and Mathieu Simoneau. A smiling woman with blonde hair is captured reclining on a blue sofa, wearing a white fuzzy cardigan and denim jeans. One of her hands is raised playfully toward the camera while her other hand rests behind her head. The composition employs natural indoor lighting and a warm, candid register against a textured blue backdrop.