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  • ·HUGO W25 Denim On Denim Campaign by Clara Balzary
Brand
HUGO
ProjectW25 Denim On Denim
Model Indira Scott wearing a denim jacket and white top lying down on a textured background of layered blue denim jeans.

HUGO W25 Denim On Denim 2025

Associated creatives

Clara Balzary
Clara BalzaryPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Milan London
Milan LondonArt Director
Stephan Dimu
Stephan DimuArt Director
Egon Crivillers
Egon CrivillersHair Stylist
Paco Garrigues
Paco GarriguesMakeup Artist
Daniela Echeverri
Daniela EcheverriProducer
Colin Jones
Colin JonesModel
Indira Scott
Indira ScottModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

indira scottmodel indira scottwoman in denim jacketdenim jacketblue denim jacketwhite crop topwhite high neck topblue denim jeansdenim jeans

Description

Indira Scott lies back across an extensive backdrop composed of layered blue denim jeans and jackets for the HUGO W25 Denim On Denim campaign. She wears a washed blue denim jacket over a fitted white high-neck top and low-rise blue denim jeans showing the branded waistband beneath. Soft, even studio lighting illuminates the detailed denim textures and cool blue tones across the composition.

Style

Horizontal, Commercial, Tactile, Layered

Techniques

Soft Light

Industries

Designer Fashion

Color

Denim (60%)
Pure White (30%)

Background

Museum, Fabric Texture

Context

Advertising Campaign