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  • ·HUGO W25 Denim On Denim Campaign by Clara Balzary
Brand
HUGO
ProjectW25 Denim On Denim
Indira Scott smiling while lying on a bed of blue jeans, wearing a HUGO denim jacket, white top, and jeans.

HUGO W25 Denim On Denim 2025

Associated creatives

Clara Balzary
Clara BalzaryPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Milan London
Milan LondonArt Director
Stephan Dimu
Stephan DimuArt Director
Egon Crivillers
Egon CrivillersHair Stylist
Paco Garrigues
Paco GarriguesMakeup Artist
Daniela Echeverri
Daniela EcheverriProducer
Colin Jones
Colin JonesModel
Indira Scott
Indira ScottModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

indira scottindira scott for hugowoman wearing denim jacketdenim jacketblue denim jacketwhite topblue jeansdenim jeansdenim on denim

Description

Model Indira Scott poses for the HUGO W25 Denim On Denim campaign photographed by Clara Balzary. She lies against an overhead spread of mixed blue denim jeans, dressed in a matching denim trucker jacket over a white long-sleeve top and branded HUGO waistband jeans. The shot features soft, even studio lighting that highlights the textures of the washed denim fabric and captures her playful, smiling expression.

Style

Vertical, Commercial, playful, Tactile

Techniques

Soft Light

Industries

Designer Fashion

Color

Denim (60%)
Pure White (30%)

Background

Museum, Fabric Texture

Context

Advertising Campaign