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Two models wearing full denim outfits reclining on a blue carpeted floor in front of a white wall next to a wooden side table.

HUGO W25 Denim On Denim 2025

About

Mathieu Simoneau and Indira Scott pose for the HUGO W25 Denim On Denim campaign photographed by Clara Balzary. Both models are styled in matching medium-wash denim jackets and jeans, seated and reclining across a muted blue carpet. A small wooden side table topped with a modern mushroom lamp stands to the left against the stark white studio wall, creating a clean, minimalist interior composition.

Brand

HUGO

Project

HUGO W25 Denim On Denim 2025

Keywords

two models in denimtwo modelsmodels in denimdenim on denimdouble denimdenim jacketdenim jeansman in denim jacketwoman in denim jacket

Credits

Clara Balzary
Photographer
Gro Curtis
Fashion Editor/Stylist
Milan London
Art Director
Stephan Dimu
Art Director
Egon Crivillers
Hair Stylist

Styles

HorizontalCommercialCleanMinimalist

Techniques

Soft Light

Industries

Designer Fashion

Background

Set-dressed

Context

Advertising Campaign