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  • ·HUGO W25 Denim On Denim Campaign by Clara Balzary
Brand
HUGO
ProjectW25 Denim On Denim
Two models wearing full denim outfits reclining on a blue carpeted floor in front of a white wall next to a wooden side table.

HUGO W25 Denim On Denim 2025

Associated creatives

Clara Balzary
Clara BalzaryPhotographer
Gro Curtis
Gro CurtisFashion Editor/Stylist
Milan London
Milan LondonArt Director
Stephan Dimu
Stephan DimuArt Director
Egon Crivillers
Egon CrivillersHair Stylist
Paco Garrigues
Paco GarriguesMakeup Artist
Daniela Echeverri
Daniela EcheverriProducer
Colin Jones
Colin JonesModel
Indira Scott
Indira ScottModel
Mathieu Simoneau
Mathieu SimoneauModel

Tags

two models in denimtwo modelsmodels in denimdenim on denimdouble denimdenim jacketdenim jeansman in denim jacketwoman in denim jacket

Description

Mathieu Simoneau and Indira Scott pose for the HUGO W25 Denim On Denim campaign photographed by Clara Balzary. Both models are styled in matching medium-wash denim jackets and jeans, seated and reclining across a muted blue carpet. A small wooden side table topped with a modern mushroom lamp stands to the left against the stark white studio wall, creating a clean, minimalist interior composition.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Denim (70%)

Background

Set-dressed

Context

Advertising Campaign