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  • ·HUGO Red Fall 2026 fashion campaign leather jacket portrait
Brand
HUGO
ProjectRED FALL 2026
Model wearing a black leather jacket, striped shirt, tie, and plaid cap against a neutral studio backdrop

HUGO RED FALL 2026 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Babacar N'doye
Babacar N'doyeModel
Liu Junyao
Liu JunyaoModel
Luka Tesic
Luka TesicModel

Tags

model in black leather jacketblack leather jacketleather jacketman in black leather jacketstriped shirtblack tieplaid captan trousers

Description

This portrait from the HUGO Red Fall 2026 project features a model styled in a black leather jacket over a striped collared shirt and black tie, paired with tan trousers and a plaid baseball cap with visible branding. The lighting is direct and focused, casting soft shadows against a textured neutral background with a warm reddish floor strip at the bottom. The composition highlights sharp tailoring and structured outerwear textures captured by photographer William Arcand.