Brand
ProjectRED FALL 2026

HUGO RED FALL 2026 2026
Associated creatives
Tags
Description
This fashion campaign portrait for HUGO Red Fall 2026 features an East Asian female model wearing a structured brown jacket with a contrasting purple collar. Her long dark hair falls straight down, framing her face with a neutral, poised expression. The studio setting features a soft, textured neutral background with a warm reddish floor plane. The lighting is clean and directional, accentuating the clean tailoring and fabric textures of the apparel. Photography by William Arcand, with makeup by Jody Cuberli and Kenny Campbell.
