Logo
  • Home
  • ·Media
  • ·HUGO Red Fall 2026 fashion campaign portrait by William Arcand
Brand
HUGO
ProjectRED FALL 2026
Model wearing a vibrant purple dress and tinted sunglasses, holding a burgundy coat over one shoulder against a neutral studio backdrop

HUGO RED FALL 2026 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer
Babacar N'doye
Babacar N'doyeModel
Liu Junyao
Liu JunyaoModel
Luka Tesic
Luka TesicModel

Tags

woman in purple dresspurple dresswomansunglassesburgundy coatcoat draped over shoulder

Description

Captured by photographer William Arcand for the HUGO Red Fall 2026 project, this fashion portrait features a model wearing a vibrant purple sleeveless dress and tinted aviator sunglasses. A heavy burgundy coat is draped casually over one shoulder. The subject stands against a neutral textured studio backdrop with a red floor surface. The composition uses soft directional lighting that emphasizes the rich textures of the garments.