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Black man wearing a black cap, layered beige coat, and jacket with black polo shirt for HUGO Red Fall 2026

HUGO RED FALL 2026 2026

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This fashion portrait from the HUGO Red Fall 2026 project features a black male model photographed by William Arcand. The subject wears a dark baseball cap, a structured camel-colored hooded parka, a matching jacket, and a black polo shirt displaying the visible HUGO logo. The studio background is neutral and minimal, emphasizing the layered outerwear and tailoring details. Makeup by Jody Cuberli and Kenny Campbell enhances the clean, polished aesthetic of the commercial campaign.