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BrandH&M
ProjectNew In
Model Luka Tesic wearing a black leather bomber jacket and wide-leg cream trousers against a white seamless backdrop.

H&M New In 2026

Associated creatives

Tags

Description

Fashion campaign imagery for H&M's New In collection photographed by Daniyel Lowden. Model Luka Tesic is captured in a full-length studio pose wearing an oversized black leather bomber jacket paired with relaxed cream pleated trousers and black loafers. The setup features diffused, clean studio lighting set against a solid white seamless backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-Black (50%)
Off-White (40%)

Background

White Seamless

Context

Lookbook