
H&M New In 2026
Associated creatives
Tags
Description
Fashion campaign imagery for H&M's New In collection photographed by Daniyel Lowden. Model Luka Tesic is captured in a full-length studio pose wearing an oversized black leather bomber jacket paired with relaxed cream pleated trousers and black loafers. The setup features diffused, clean studio lighting set against a solid white seamless backdrop.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Off-Black (50%)
Off-White (40%)
Background
White Seamless
Context
Lookbook
