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BrandVarious Campaigns
ProjectHoka Global Campaign
High-angle shot of a woman with dyed green hair walking across a painted pedestrian crosswalk in a blue jacket and white running shoes.

Various Campaigns Hoka Global Campaign 2026

Associated creatives

William Arcand
William ArcandPhotographer
Cece Liu
Cece LiuFashion Editor/Stylist

Tags

woman walking across crosswalkwoman crossing streetwoman walkingblue athletic jacketblue zip up jacketblue jacketwhite running sneakerswhite athletic shoeswhite sneakers

Description

Shot from a high-angle perspective, a person with vivid dyed green and dark hair strides across a white-striped crosswalk on an asphalt roadway. The subject wears an electric blue zip-up athletic jacket paired with black knee-length shorts, bright red-orange socks, and white running sneakers. Natural sunlight casts a crisp diagonal shadow against the textured pavement. Styled by Cece Liu and photographed by William Arcand for the Hoka Global Campaign.

Style

Vertical, Commercial, Graphic

Techniques

Natural light

Industries

Footwear

Color

Sky Blue (40%)
Jet Black (30%)

Background

Street

Context

Advertising Campaign