Various Campaigns Hoka Global Campaign 2026

Description

A dynamic mid-air action photograph created for the Hoka Global Campaign, shot by photographer William Arcand with styling by Cece Liu. The subject leaps against an open sky filled with dramatic grey and white clouds, suspended with outstretched arms. They wear a black zip-up hoodie embellished with metallic grommets, a layered plaid and semi-sheer skirt, blue crew socks, and white running sneakers. The composition captures high-speed motion with cool, overcast natural lighting.

Style

Vertical, Commercial, Action, Moody, Cool

Techniques

High-speed / freeze

Industries

Footwear

Color

Background

Overcast Sky

Context

Advertising Campaign