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BrandVarious Campaigns
ProjectHoka Global Campaign
High-angle overhead view of a woman with green hair in patterned tights and white sneakers crowd surfing over a dense group of hands.

Various Campaigns Hoka Global Campaign 2026

Associated creatives

William Arcand
William ArcandPhotographer
Cece Liu
Cece LiuFashion Editor/Stylist

Tags

woman crowd surfingwoman crowd surfing in white sneakerscrowd surferwoman crowd surfing in argyle tightswhite athletic sneakerswhite running shoeswhite sneakersargyle tightspatterned tightsstudded leather beltblack studded beltgreen hair womangreen hair

Description

An overhead high-angle shot captures a young woman with vivid green hair crowd surfing horizontally across a sea of uplifted hands. She wears a printed sheer long-sleeve top, a wide black studded grommet belt, patterned argyle tights, and white athletic running shoes. Dramatic overhead spotlighting illuminates her body against the deep shadows of the dense crowd below. The composition emphasizes dynamic physical motion and youth culture energy.

Style

Horizontal, Commercial, Moody

Techniques

Low-key / chiaroscuro

Industries

Footwear

Color

Dusty Rose (40%)
Pure White (30%)
Jet Black (20%)

Context

Advertising Campaign