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  • ·H&M The Pace of the Season campaign editorial image
Brand
H&M
ProjectThe pace of the season
Model standing on a stone wall by the coast wearing a light grey dress, holding hands up to her long hair blowing in the wind.

H&M The pace of the season 2025

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Jessica Martinelli
Jessica MartinelliCasting Director
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Lea Seelenmeyer
Lea SeelenmeyerModel

Tags

woman in light grey dresslight grey dressgrey dressdresswoman standing by wallwoman outdoorsfemale model

Description

An outdoor editorial photograph captured by Lukasz Pukowiec for the H&M project The Pace of the Season. A female model stands beside a low stone wall overlooking a coastal landscape with buildings in the background under a partly cloudy sky. She wears a simple light grey sleeveless dress and has her arms raised, catching her long blonde hair in the breeze. The composition uses natural daylight and features lush green foliage in the immediate foreground, adding depth to the coastal scene.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Light Grey (70%)

Background

Sandy Beach

Context

Advertising Campaign