Logo
  • Home
  • ·Media
  • ·H&M The pace of the season model in white ruffled top
Brand
H&M
ProjectThe pace of the season
Model with long brown hair blowing in the wind wearing a white ruffled top against a dark blue background

H&M The pace of the season 2025

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Jessica Martinelli
Jessica MartinelliCasting Director
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Lea Seelenmeyer
Lea SeelenmeyerModel

Tags

woman in white ruffled topwhite ruffled topruffled topwhite topwoman wearing white topmodel in white topwindswept hair

Description

This fashion campaign image for H&M features a model photographed by Lukasz Pukowiec for the project The pace of the season. The subject wears a white ruffled blouse paired with white ribbed bottoms against a solid dark blue studio backdrop. Her long brown hair sweeps across her face and shoulders in a dynamic breeze, creating a candid, windswept effect. The lighting is direct and clear, accentuating the crisp texture of the white garment against the deep blue background.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (70%)

Background

Solid Colour

Context

Advertising Campaign