H&M The pace of the season 2025

Description

This image from the H&M project The pace of the season, captured by photographer Lukasz Pukowiec with casting by Jessica Martinelli and executive production by Giorgio Tsintoukidis, features model Lea Seelenmeyer. The composition presents a portrait by an outdoor swimming pool under natural daylight. The subject wears dark oversized sunglasses and a vibrant blue sleeveless top paired with patterned swimwear. Her wet-look hair is slicked back, and she is seated in a white chair against a backdrop of greenery and pool water.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Background

Outdoor Pool

Context

Advertising Campaign