H&M The pace of the season 2025

Description

This striking black and white portrait features a woman with wet hair wearing a white ruffled top. She holds an orange segment to her mouth, captured in a candid and natural moment. The high-contrast lighting accentuates the textures of her skin and clothing against a dark background. Photographed by Lukasz Pukowiec for the H&M project The pace of the season, the image highlights clean minimalist aesthetics and dramatic tonal contrast.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Black Seamless

Context

Lookbook