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Brand
H&M
ProjectThe pace of the season
Model in a long white halterneck dress seated against a light wall in warm natural sunlight

H&M The pace of the season 2025

Associated creatives

Lukasz Pukowiec
Lukasz PukowiecPhotographer
Jessica Martinelli
Jessica MartinelliCasting Director
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Lea Seelenmeyer
Lea SeelenmeyerModel

Tags

woman in white halterneck dresswhite halterneck dresshalterneck dresswhite dressdresswomanfemale model

Description

A woman is seated against a light architectural wall, wearing a long white halterneck dress with a fitted bodice. The natural sunlight casts sharp shadows across the scene, creating high contrast against the neutral background. Her hair is slightly tousled in the breeze, and her expression is calm and direct. Photographed by Lukasz Pukowiec for the H&M project The pace of the season.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Cream (100%)

Background

White Seamless

Context

Lookbook