H&M The pace of the season 2025

About

This outdoor campaign image for H&M's project The pace of the season features a model standing on a stone pathway framed by lush green foliage and trees. She is wearing a short blue and yellow floral print dress and dark sandals, with the ocean visible in the background under an open sky. The shot is captured with natural lighting, emphasizing the coastal setting and relaxed mood. Photographer Lukasz Pukowiec and model Lea Seelenmeyer contributed to the production.