H&M H&M Summer 2026 Campaign 2026

Description

This vertical portrait features a male model with long blonde hair seated outdoors on a concrete rooftop ledge under a clear blue sky. He wears an unbuttoned blue crochet short-sleeve shirt with vertical striped patterns in light blue, dark blue, and brown tones, paired with dark brown shorts. The natural sunlight illuminates the scene, casting soft shadows and highlighting the open-work texture of the shirt. Captured by photographer Drew Vickers as part of the H&M Summer 2026 Campaign, the image reflects a relaxed, sun-drenched aesthetic with styling by Emmanuelle Alt.