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  • ·H&M Summer 2026 campaign portrait by Drew Vickers
Brand
H&M
ProjectH&M Summer 2026 Campaign
Model wearing a large black sun hat and open-weave crochet top against a clear blue sky and rocky terrain background.

H&M H&M Summer 2026 Campaign 2026

Associated creatives

Drew Vickers
Drew VickersPhotographer
Jean-Baptiste Talbourdet-Napoleone
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita Jacobs
Lolita JacobsCreative Director
Emmanuelle Alt
Emmanuelle AltFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Mark Carrasquillo
Mark CarrasquilloMakeup Artist
Angelina Kendall
Angelina KendallModel
Awar Odhiang
Awar OdhiangModel
Luke Champion
Luke ChampionModel
Mona Tougaard
Mona TougaardModel

Tags

model in black sun hatblack sun hatsun hatcrochet topmodel portraitwoman wearing hat

Description

This portrait from the H&M Summer 2026 campaign was photographed by Drew Vickers with creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs. Styled by Emmanuelle Alt, the shot features a model wearing a prominent oversized black sun hat and an open-weave crochet top. Natural lighting highlights the subject against a background of rocky terrain and a clear blue sky. Hair styling is by Damien Boissinot and makeup is by Mark Carrasquillo.