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  • ·HM Summer 2026 campaign fashion portrait by Drew Vickers
Model sitting on a white chair wearing a white ribbed dress against an outdoor concrete wall

H&M H&M Summer 2026 Campaign 2026

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This fashion portrait from the H&M Summer 2026 campaign features a model seated outdoors on a white metal-frame chair. Photographed by Drew Vickers with creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the image showcases styling by Emmanuelle Alt. The model wears a sleeveless white ribbed dress paired with dark sandals against a textured concrete wall with natural lighting.