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Brand
H&M
ProjectH&M Summer 2026 Campaign
Close-up portrait of a male model with long blonde hair wearing a white textured knit polo shirt against an outdoor wall

H&M H&M Summer 2026 Campaign 2026

Associated creatives

Drew Vickers
Drew VickersPhotographer
Jean-Baptiste Talbourdet-Napoleone
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita Jacobs
Lolita JacobsCreative Director
Emmanuelle Alt
Emmanuelle AltFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Mark Carrasquillo
Mark CarrasquilloMakeup Artist
Angelina Kendall
Angelina KendallModel
Awar Odhiang
Awar OdhiangModel
Luke Champion
Luke ChampionModel
Mona Tougaard
Mona TougaardModel

Tags

male model portraitmale modelmodel portraitlong blonde hairwhite knit polo shirtwhite knit poloknit polo shirt

Description

This portrait from the H&M Summer 2026 campaign features male model Luke Champion photographed by Drew Vickers. The subject has long blonde hair framing his face and is wearing a white open-collared knit polo shirt. Captured in natural outdoor light against a pale wall under a clear sky, the composition highlights clean textures and a candid, relaxed expression.